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Product family

Furniture & Interiors

Indoor and outdoor furniture, bedding, lighting and contract fit-out.

In short

SELA INTERNATIONAL LTD supplies indoor and outdoor furniture, bedding, lighting and complete fit-out packages. Two modes coexist: catalogue resale for standard, repeat-order references, and project tendering (contract / FF&E), where SELA canvasses several factories, harmonises specifications, has prototypes produced and coordinates the consolidated shipment for a single site — hotel, residential, office or retail. The main production areas mobilised are South-East Asia, China, Türkiye, India and Eastern Europe.

Sub-families covered

  • Indoor furniture

    Seating, tables, wardrobes, office furniture, panel and solid-wood pieces.

    HS chapters and headings : 94.01 · 94.03

  • Outdoor furniture

    Garden sets, sun loungers, parasols, woven-resin and aluminium furniture.

    HS chapters and headings : 94.01 · 94.03 · 66.01

  • Bedding & mattresses

    Spring and foam mattresses, bed bases, pillows, duvets, mattress protectors.

    HS chapters and headings : 94.04

  • Lighting

    Decorative luminaires, technical LED lighting, bedside lamps, outdoor lighting.

    HS chapters and headings : 94.05

  • Contract & turnkey fit-out

    Hotel FF&E packages, guest-room fit-out, made-to-drawing furniture, finishes and joinery.

    HS chapters and headings : 94.01 · 94.03 · 94.05 · 44.11 · 44.18

Typical buyers

The buyer profiles SELA most frequently deals with in this family.

  • Developers and hotel groups
  • Interior architects and design studios
  • Furniture retailers and distributors
  • General contractors and fit-out firms

Sourcing areas for this family

  • South & East China
  • South-East Asia
  • Türkiye & Eastern Mediterranean
  • North-West Europe
  • Singapore — transshipment

Frequently asked questions about this family

Which products can SELA source?

SELA INTERNATIONAL LTD covers four families: food and beverage (cereals, oils, sugar, spices, seafood, canned goods, drinks), non-food consumer goods (hygiene, cleaning, packaging, home textiles, household equipment), furniture and interiors (indoor and outdoor furniture, bedding, lighting, project fit-out), and industrial and other categories (materials, equipment, agri-industrial inputs). Any off-catalogue request is handled as sourcing to specification.

What is the minimum order quantity?

Minimum quantities depend on the product and the origin factory. In practice, most operations start at one full 20-foot container per reference. For fit-out projects and multi-reference packages, consolidation makes it viable to work with smaller quantities per item. SELA INTERNATIONAL LTD states the applicable minimum in every quotation.

Which Incoterms does SELA trade on?

SELA INTERNATIONAL LTD contracts under the Incoterms® 2020 rules, mainly FCA, FOB, CFR, CIF, DAP and DPU. The choice depends on the corridor and on the buyer’s in-house logistics capability. Every offer states the rule, the named place and the edition, and is usually quoted on at least two bases so that landed costs can be compared.

How does SELA control quality before shipment?

At SELA INTERNATIONAL LTD, pre-shipment inspections are entrusted to independent third-party bodies and follow an AQL sampling plan compliant with ISO 2859-1, with thresholds fixed in the purchase contract. The full report is passed to the buyer, including where its findings are adverse, and, where the purchase contract so provides, gates release of the balance payment to the supplier.

Further reading on this family

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